Hotels & Resorts
Big ideas, real impact.
We make hotels visible to Koreans on the channels Koreans actually use.
Why Korea?
29.55M Korean travelers went abroad in 2025 — spending $32.65 billion. Korea is one of the most valuable outbound markets in the world. Most hotels outside Korea barely show up where these travelers actually research. Source: Yanolja Research, 2025
62.86% NAVER's share of all search in Korea — more than twice Google's. 76.8% of Korean travelers start trip planning on a Korean portal (NAVER or Daum), not Google. If your property isn't visible on NAVER, you're not in the consideration set. Source: Yanolja Research; Asiae 2025
+0.9% vs +69.4% Korean arrivals to Vietnam grew less than 1% from 2019 to 2025. To Japan, they grew 69%. The destinations winning Koreans aren't winning by accident — they're winning by being visible on NAVER, Kakao, and Korean media. The ones losing share are mostly invisible there. Source: Yanolja Research, 2025