Unlock Korea, Unlock Growth
Understand, Reach, and Capture Korean Demand
Big Gravity is a Korea-focused marketing agency. Over 25 years of in-market expertise. Powerful Korean content. Real results on the platforms that matter.
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Big Gravity is a B2B marketing agency focused on Korean market entry (marketing enablement), hotels, resorts, destinations, and other verticals.
With over 20 years of Korean-market experience, we focus on the platforms and behaviors that actually matter to Koreans— including NAVER and Kakao, and localize brands and create content that unlocks growth.
Big Gravity was founded by Peter Sukonek, a Korean-market specialist with deep on-the-ground experience in Seoul for 9 years running Coresight, a marketing agency that supported foreign brands entering Korea, and has spent years building networks across the Korean digital marketing ecosystem.
He studied Korean language and Korean studies at Yonsei University in Seoul, and later continued his focus on Korea at Yale University, where he earned MAs in religion and art history. He is an advanced Korean speaker.
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We work in three phases: Analyze, Build, and Connect.
First, we analyze your Korean market position, diagnose your weakspots, then build an action plan.
Second, we build your Korean digital presence on platforms that matter.
Third, we connect you to your target market in meaningful ways, and help you nurture those connections long term.
Everything we do is tailored to your context, whether you're filling hotel rooms or positioning a destination.
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Hotels & Resorts — We help marketing teams and GMs build Korean guest pipelines through NAVER Blog marketing, Korean SEO, Kakao Channel management, press releases, and strategic consulting.
Destinations & Tourism Boards — We help DMOs build long-term Korean awareness through sustained content programs, Korean outbound tourism intelligence, and seasonal campaign strategy.
Korean Market Entry agencies and clients who need help navigating the Korean marketing ecosystem to boost awareness and plant their flag in Korea.
Client Feedback
“As a Korean hospitality professional focused on sales and marketing, I offer my strong recommendation for Big Gravity.
— Jung Eunsub, Dir Sales & Marketing, InterContinental Nha Trang
Time Warner was very satisfied with Big Gravity’s strategic consulting, expertise, and execution helping us develop brand reach into a key segment of the Korean market.
— Herbert Stephens, Former Senior Vice President, International Relations & Public Policy, Time Warner Asia Pacific
“Big Gravity expertise in travel and tourism marketing to the Korean market is unmatched. I highly recommend Big Gravity to anyone looking to expand their footprint in the Korean market.”
— Ngan Pham, Former dir Sales & Marketing, Premier Village Da Nang (Accor)
Services
Hotels & Resorts
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1. Build Awareness
Make Your Hotel or Resort Discoverable on NAVER
We position your property inside Korea’s travel research ecosystem—NAVER—through localized content, PR, and brand storytelling. This ensures Korean travelers encounter your hotel or resort naturally while researching destinations, accommodations, and travel inspiration, as they decide where to go and where to book.
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2. Create Long Term Connections
Turn First-Time Interest Into Lasting Brand Trust
We build a consistent Korean-language presence across NAVER Blogs, press portals, and owned channels to shape how travelers perceive your brand over time. Instead of one-off campaigns, we create a narrative Koreans can follow—about your rooms, dining, experiences, location, and service philosophy—so your property feels familiar, credible, and worth choosing.
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3. Increase Direct Bookings
Convert High-Intent Korean Travelers Into Direct Guests
When demand already exists, we activate NAVER-focused paid strategies and conversion-optimized landing flows to capture bookings directly on your website. Each campaign is aligned with how Koreans actually search, compare, and validate hotels—reducing OTA dependency and driving higher-margin reservations.
Services
Destination Marketing Organizations
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1. NAVER Visibility
Reach Koreans Where They Actually Research and Plan Travel—NAVER.
We localize your brand on Korea’s most popular travel research ecosystem—NAVER, manage press releases to the most important Korean PR portals, and localize and manager your brand content on a monthly basis.
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2. Korea Outbound Tourism Intelligence
Understand What Koreans Really Think About Your Destination
We analyze Korean sentiment on NAVER and other relevant platforms to reveal how your destination is perceived. But most important - we help you understand why and where they want to visit your destination.
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3. Demand-led Hotspot Marketing Strategies
Drive Visits by Promoting What Koreans Actually Want to Do
We help you identify and promote the hotels, resorts, activities, restaurants, cultural highlights, and Instagrammable locations that Korean travelers actively search for. Each campaign is built around real experiences—not generic destination branding—to drive higher-intent visitation.
The Korean Traveler Quarterly
The Korean Traveler Quarterly (TKTQ) is a strategic intelligence report for hospitality leaders and DMOs targeting one of the world’s most valuable outbound markets.
Built from real search data, social signals, and booking behavior, TKTQ reveals where Korean travelers are going, what they’re searching, and how to convert that demand into revenue.
TKTQ will soon become a paid research product. Sign up now to receive Edition 1 (July 2026, Q2) and Edition 2 (October 2026, Q3) complimentary.
Marketing to Korea
Free LinkedIn Newsletter that will help you understand, reach, and monetize the Korean market.
Contact us
Have a question? Interested in working with us? Please send us a note with a few details about your project. We'll get back to you very soon.