Understand, Reach, and Capture Korean Demand
Unlock Korea, Unlock Growth
Big Gravity is a Korea-focused marketing agency. 20 years of in-market expertise. Powerful Korean content. Real results on the platforms that matter.
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Big Gravity is a Korea-focused B2B agency with Korean content expertise going back 20 years, with deep expertise on NAVER, Kakao, and the outbound Korean tourist market.
We work with hotels, resorts, DMOs, and businesses who need help with market entry into Korea, assisting on the marketing side.
Big Gravity was founded by Peter Sukonek. He studied Korean language and Korean studies at Yonsei University in Seoul, then founded Coresight - a marketing agency in Seoul that assisted foreign companies navigate the Korean market. He later continued his focus on the Korean peninsula at Yale, where he studied art history, media, and religion. He is an advanced Korean language speaker.
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We work in three phases: Strategize, Reach, and Activate.
First, we diagnose your Korean market position — platform visibility, keyword gaps, and competitive landscape.
Second, we build your Korean digital presence across NAVER, Kakao, PR, and website content.
Finally, we nurture and grow your presence — optimizing content, refreshing Kakao channel content, managing NAVER Ad campaigns, and following metrics that matter. Every engagement is tailored to your category, whether you're filling hotel rooms or positioning a destination.
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Hotels & Resorts — We help marketing teams and GMs build Korean guest pipelines through NAVER Blog marketing, Korean SEO, Kakao Channel management, press releases, and strategic consulting.
Destinations & Tourism Boards — We help DMOs build long-term Korean awareness through sustained content programs, Korean outbound tourism intelligence, and seasonal campaign strategy.
Korean Market Entry agencies and clients who need help navigating the Korean marketing ecosystem to boost awareness and plant their flag in Korea.
Client Feedback
“As a Korean hospitality professional focused on sales and marketing, I offer my strong recommendation for Big Gravity.
— Jung Eunsub, Dir Sales & Marketing, InterContinental Nha Trang
Time Warner was very satisfied with Big Gravity’s strategic consulting, expertise, and execution helping us develop brand reach into a key segment of the Korean market.
— Herbert Stephens, Former Senior Vice President, International Relations & Public Policy, Time Warner Asia Pacific
“Big Gravity expertise in travel and tourism marketing to the Korean market is unmatched. I highly recommend Big Gravity to anyone looking to expand their footprint in the Korean market.”
— Ngan Pham, Former dir Sales & Marketing, Premier Village Da Nang (Accor)
Services
Hotels & Resorts
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1. Build Awareness
Make Your Hotel or Resort Discoverable on NAVER
We position your property inside Korea’s travel research ecosystem—NAVER—through localized content, PR, and brand storytelling. This ensures Korean travelers encounter your hotel or resort naturally while researching destinations, accommodations, and travel inspiration, as they decide where to go and where to book.
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2. Create Long Term Connections
Turn First-Time Interest Into Lasting Brand Trust
We build a consistent Korean-language presence across NAVER Blogs, press portals, and owned channels to shape how travelers perceive your brand over time. Instead of one-off campaigns, we create a narrative Koreans can follow—about your rooms, dining, experiences, location, and service philosophy—so your property feels familiar, credible, and worth choosing.
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3. Increase Direct Bookings
Convert High-Intent Korean Travelers Into Direct Guests
When demand already exists, we activate NAVER-focused paid strategies and conversion-optimized landing flows to capture bookings directly on your website. Each campaign is aligned with how Koreans actually search, compare, and validate hotels—reducing OTA dependency and driving higher-margin reservations.
Services
Destination Marketing Organizations
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1. NAVER Visibility
Reach Koreans Where They Actually Research and Plan Travel—NAVER.
We localize your brand on Korea’s most popular travel research ecosystem—NAVER, manage press releases to the most important Korean PR portals, and localize and manager your brand content on a monthly basis.
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2. Korea Outbound Tourism Intelligence
Understand What Koreans Really Think About Your Destination
We analyze Korean sentiment on NAVER and other relevant platforms to reveal how your destination is perceived. But most important - we help you understand why and where they want to visit your destination.
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3. Demand-led Hotspot Marketing Strategies
Drive Visits by Promoting What Koreans Actually Want to Do
We help you identify and promote the hotels, resorts, activities, restaurants, cultural highlights, and Instagrammable locations that Korean travelers actively search for. Each campaign is built around real experiences—not generic destination branding—to drive higher-intent visitation.
The Korean Traveler Quarterly
The Korean Traveler Quarterly (TKTQ) is a strategic intelligence report for hospitality leaders and DMOs targeting one of the world’s most valuable outbound markets.
Built from real search data, social signals, and booking behavior, TKTQ reveals where Korean travelers are going, what they’re searching, and how to convert that demand into revenue.
TKTQ will soon become a paid research product. Sign up now to receive Edition 1 (July 2026, Q2) and Edition 2 (October 2026, Q3) complimentary.
Marketing to Korea
Free LinkedIn Newsletter that will help you understand, reach, and monetize the Korean market
Contact us
Have a question? Interested in working with us? Please send us a note with a few details about your project. We'll get back to you very soon.