Big Gravity specializes in helping clients articulate a dynamic, unique, actionable brand promise, and then strategy for keeping the brand promise across relevant touchpoints. The goal of all Big Gravity consulting is to help companies build brand gravity — that subtle, compelling force (both logical and emotional) that makes a brand deeply attractive, builds loyalty in the target market, and harnesses market share.
We invite you to review the basics of our process. If you have further questions, please contact us and we would be glad to discuss the specific kind of bottom-line impact that Big Gravity consulting and services can have on your organization.
THE BIG GRAVITY CONSULTING PROCESS
A Note about our consulting process
Our consulting process is not necessarily rigid; we are pleased to adjust the process to meet the unique needs of each client. Sometimes the process can be like a menu from which you order specific items; other times it is a strict guidemap. Either way, we strategize with you and your people and make sure you are getting exactly what you need — nothing more, and nothing less.
DEFINE
The Question: If you don't know who you are, how will your target market know?
The DEFINE phase of our consulting process revolves around the interviews, research, and the investigative rigor that help us define your brand promise. The brand promise is the corporate DNA. Champion brands work hard to isolate their own unique, compelling brand promise, and they define success based on whether they are keeping this promise across all touchpoints.
ALIGN
The Warning: A strong brand does not start with your marketing department.
It starts with people, people in every department, keeping the brand promise on a daily basis. Big Gravity helps clients craft a practical strategy for keeping that promise at every relevant brand touchpoint.
IMPACT
The Unveiling: Make a promise you can keep, and one your target market will love.
The IMPACT phase is about maximizing the customer experience at relevant touchpoints to make — or deliver — the brand promise to the target market in a world-class way.
At the pre-purchase, marketing touchpoint, Big Gravity helps clients impact their target markets in the following areas:
Advertising & Marketing Communications
Big Gravity believes in the power of a cogent, consistent, integrated marketing strategy. We have worked with most all forms of marketing communications, from advertising, to online, to print collateral. Talk to us about your needs.
Corporate Identity
Remember: Your brand identity is not about being pretty. It is about crafting the first wave of brand gravity that will draw people into your brand experience, usually for the first time. It is a critical first impression. Make sure it is world-class, trustworthy, and unforgettable.
Corporate Identity Creation :: Big Gravity can help you build a new corporate identity from the foundation, assisting also with naming strategy, and the development, application and implementation of the new identity.
Corporate Identity Overhaul :: A corporate identity overhaul is a re-thinking of who you are as a brand, and the consequent visual re-expression and implementation.
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Learn more about how Big Gravity can add value to your organization by helping to maximize your brand and marketing spend. Please go to the contact page now, fill out the brief form, and we will get back to you within 24 hours.
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